Apple’s consumer popularity spilling over to corporate buyers

Wednesday, August 15th, 2007 | Mac OS X, Mac Resources, Mac vs Windows, Opinion

Yesterday, I expressed that Apple is not intending to penetrate the corporate market. It is not found in their publicly stated business strategy and the corporate market share does not lead us to believe that it is so. However, I indicated that this does not mean that Macs are not fantastic business machines, in fact many businesses choose Mac over PC for their main computer platform.

Well, today I came across an article that explores what seems to be a side-effect of Apple popularity in the consumer market. Donna Fuscaldo, the author, notes that “the popularity of Apple’s Macintosh computers is morphing into increased interest from corporations - and not only from the graphic arts departments, where Apple products traditionally have been popular.” If this trend continues, this could mean that the corporate market may become part of Apple’s business strategy.

The CNNMoney.com article points out further that even though “Apple has less than 3% of the U.S. corporate market, according to some estimates, and isn’t clear if being a player there is a priority for the company. However, corporations appear to be interested.” Personally, I think corporations should consider the Mac seriously. And some are, such as the Auto Warehousing Co. (AWC), who is moving their entire company to the Mac platform. And this is not a small mom and pop shop. AWC is the largest full-service auto processing company in North America. The original article on this story can be found at Computerworld.com.

I think this example and the many satisfied Mac consumers are an indication that Apple is delivering a solid operating system tightly integrated with high quality hardware. A formula that has come to be associated with stability, superb performance and class.