Steve Jobs writes a letter to iPhone owners who purchased the phone in the last 2 months since its release. He explains why he believes Apple’s decision to reduce the price is right. First, he says the iPhone is a great product and this is a way to make it more accessible to a wider range of people during the up coming holiday season. He says that it will be good for both the current users and new ones. Second, he states that this is the nature of technology. New products are released on a frequent basis, prices are lowered a few months after a release of a new product. However, he does express acknowledge the fact that customers who purchased iPhone early placed their trust in Apple and showed loyalty to their products. Therefore, Apple will offer some compensation to early adopters in a form of a $100 store credit for use at the Apple retail stores and online.
What do you think about this move? Does this show weakness or responsiveness and sensitivity by Apple to its customers?